MTN Nigeria has introduced its dynamic tariff plan MTN Zone, offering subscribers an up to 100 percent discount on calls, depending on where they make the calls.
MTN Zone offers discounts based on the level of traffic and congestion at the cell site from which the customer receives the signal. The discount appears on the screen of their phone when they make a call.
The service has been run on a pilot phase in selected locations in the country and is now activated in Lagos, Rivers, Imo, Anambra, Ogun and Bayelsa states. For customers to take advantage of the service, they need to activate cell broadcast on their phones.