CONSUMER electronics manufacturer, Samsung Corporation has unveiled another latest smartphone in Nigeria, the Samsung Galaxy Grand.
Samsung is also optimistic of establishing a mobile phone manufacturing plant in Nigeria in the future. The company said given a more favourable economic condition, it is possible for the establishment of a phone plant in the country.
Speaking in Lagos at the pre-media briefing on the launch of its new smartphone- Samsung Grand and unveiling of its 2013 ambassadors, Managing Director, Samsung Electronics, West Africa,
Brovo Kim said the sheer size of the Nigerian market was enough incentive for any foreign handset maker to set up a phone factory, but added that there were critical drawbacks hindering such moves.
“We have well established plants where we assemble electronics such as air-conditioners, television and refrigerators. We are seriously considering setting up a plant for mobile phones. But the problem is that there are a number of micro components involved in the assembly of mobile phones. The process of making phones, especially smart phones is very complex. We will never rule out the possibility of a plant in Nigeria,” Kim said.
Though, there are various challenges, according to experts hindering the establishment of such plants in Nigeria, they argued that cases including epileptic power supply, absence of proper intellectual property (IP) and the dearth of public infrastructure remain critical drawbacks discouraging investment in phone plants.
and music icon, Banky W as Samsung Ambassadors for 2013 recently.
While unveiling Nollywood actress, Kate Henshaw and music icon, Banky W, as its 2013 ambassadors, for its mobile division, the Korean company said the duo will be working together to raise awareness for Samsung mobile products and ultimately contribute to making Samsung phones the most preferred brand in the West Africa sub-region.
Speaking more on the introduction of its latest smartphone “the Samsung Galaxy Grand”, Business Head (Hand-Held products), Samsung Electronics, West Africa, Emmanouil Revmatas said the Galaxy Grand is revolutionary not only in terms of the great smartphone experience that it provide but also in terms of its value proposition.
“We feel that the Galaxy Grand will further fuel the growth of the smartphone market in Nigeria and will especially delight consumers looking for a great smart dual-SIM phone.”